Sales and Purchasing Management Assignment
The assessment is an individual task. The proper completion of the task will demonstrate the knowledge of the student on the topics related to:
• Account Relationship Management
• Strategic Role of Sales Management
To do so, the student is expected to work with the case of IKEA and to show the knowledge on the topic and its application to the specific case.
The case – IKEA Sales and Purchasing Management Help
Account Relationship Management (Customer Relationship Management for B2C environments) is one of the concepts that have changed how the sales–management policies and plans are conceived within business organizations. Despite the fact that many companies still struggle with its application, yet we can find companies that have developed an excellent Customer Relationship Management strategy to retain and increase the loyalty of their customers. Among those companies that have succeeded with the proper development and application of the Customer Relationship Management, we can find the very well–known company of IKEA.
For the case:
1. Could you please explain the main stages to set up a proper “Customer/ Account Relationship” approach?
2. What are the tools at your disposal to set up and implement a “Customer / Account Relationship” approach? Sales and Purchasing Management Help
3. Based on the previous inputs and your knowledge of the case, could you please identify the main elements that has been used by the Swedish company to set up an outstanding customer relationship?
- All text should be double-spaced.
- Use one-inch margins on all sides.
- All paragraphs in the body are indented.
- Make sure that the title is centered on the page with your name and school/institution underneath.
- Use 12-point font throughout.
- All pages should be numbered in the upper right hand
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