Physical Fitness and Nutrition Consumer Product Help

Physical Fitness and Nutrition Consumer Product Help Academic Writing

Physical Fitness and Nutrition Consumer Product

Purpose of the Assignment: to evaluate an electronic advertisement in a way that the student becomes
a more critical consumer. The advertisement will be evaluated by comparing the claims made in the ad
to scientific evidence and research findings.

Ad Selection: For Nutrition, your instructor will provide two options, along with their URLs in the
Assignment itself on Canvas. You will choose which one you want to research for this paper. For
Fitness, you will also be provided the URL of the fitness ad on Canvas. If you opt to do this, make sure
to pick an advertisement that has some substance to it, the less the ad says, the harder it is to critique.
Original advertisements should not come from library sources or magazines.

Assignment Format:

Page 1: Title page with the product name/advertisement

Pages 2 to 4 (or 5): Consumer Product Analysis

This section contains your analysis of both the ad itself and the product advertised. Evaluating the ad
itself is very important however the primary purpose of this paper is evaluating the product and whether
there is research to support its claims. The paper should be 34 pages. You should comment on the
positive aspects (praise) and the negative aspects (criticism) of the ad. Your analysis should be in
paragraph form, and critical comments should be well developed and substantiated (cited) by the
research studies you use for this assignment. When discussing scientific articles to analyze the product,
do NOT use direct quotes or copied material from the scientific articles. Instead, paraphrase the
information in your own words and cite appropriately in APA format. In the text of your paper, the
author & year of the scientific source should be indicated. When more than two authors are cited, “et
al.,” may be used as per APA format (however, remember to include all names on Reference Page.).
See example below:
Physical Fitness and Nutrition Consumer Product Help
According to Maughan et al. (2013), creatine supplementation has been shown to significantly increase
total body mass in subjects over a 4week period.

When discussing the advertisement or product description, you may make limited use of short
quotations (<40 words) from the ad or product description, but they should be in APA format and cited
erly with
page numbers, and author/year.

When critically evaluating the advertisement, comment on the text, and use of color and graphics.
You need to include comments about all of the following questions:

Who appears to be the intended consumer?

What techniques are used to draw the attention of the reader? Are they successful or not? Again,
consider wording, terminology, graphics and more.

Is the ad straightforward and factual? Explain.

Is any important information omitted that should be disclosed to the consumer?

What gimmicks are used to sell the product? Were the gimmicks successful?

When critically evaluating the product, incorporate responses to all of the following questions but do
not limit your critique to the questions below. This product evaluation should make up the majority of
the paper.

Is the use of this product supported by scientific evidence? If so, are there any conflicting results
among various studies? Do the subjects’ age, health condition, fitness level, etc. match those for
whom the ad is directed? Were there limitations and/or flaws in these studies? Describe the studies,

Physical Fitness and Nutrition Consumer Product Help

NUFS/KIN 163 Physical Fitness and Nutrition, Spring 2022, San Jose State University
Revised 012422 10

in your own words, to defend your statements and give evidence for or against the claims made in
the ad.

What, if any, contribution would the consumption or use of the product make to the nutrient intake,
physique, or fitness level of the intended consumer?

How much does the product cost? Could some less expensive product be used to obtain the same
results? If so, what?

What hazards/adverse effects might be associated with the use of this product? Are there any
conditions (e.g., medical, agerelated) that would contraindicate the use of the product?

The Consumer Product paper is aimed to analyze the product and provide research studies to
demonstrate support, or lack thereof, of the product’s claims. This might necessitate a detailed
discussion of the study if relevant to the product directly. You should avoid summarizing the studies
independent from one another and the product.

Page 5 or 6: References

This is a separate page and should be headed “References” at the top center of the page.

List the source of the advertisement, and alphabetically list the references used to support your
evaluation. Do not alphabetize “within” each reference by changing the original order of authors.
However, alphabetize your order among the various references, using the last name of the 1st author of
each reference.

You may use the course textbooks. However, in addition, you must use at least 3 other reliable (peer
reviewed) journal references to support your analysis. References need to be current (published
within the last 10 years) and must be cited in the evaluation. Give the full publication information of
each reference used, including all author(s), title of article and journal or title of book, year of
publication, volume or edition, and page number(s).
Physical Fitness and Nutrition Consumer Product Help
Indentation Although the current Publication Manual advises standard (five spaces, first line)
indentation for the reference list, this is primarily designed to make typesetting easier; the typeset
version will have hanging indents (first line flush left, following lines five spaces indent). We
recommend for this paper that you use hanging indents for enhanced readability. We have formatted
our sample references list with hanging indents.

Capitalization Capitalize only the first word of book titles and articles and the first word after a colon.
However, for name of journals, capitalize first letter of all major words.

Punctuation Use a comma to separate:

Surnames from initials

A journal title from volume number

A volume number from page numbers

When given, an issue number from page numbers

(Ed.) from book title

City of publication from state

Spacing All entries (the entire page) should be doublespaced.

NUFS/KIN 163 Physical Fitness and Nutrition, Spring 2022, San Jose State University
Revised 012422 11

References should be completed in American Psychological Association (APA) format. See examples

Journal article:
Physical Fitness and Nutrition Consumer Product Help
Volek, J. S., Duncan, N. D., Mazetti, S. A., Putukian, M., Gomez, A. L., & Kraemer, W. J. (2000). No
effect of heavy resistance training and creatine supplementation on blood lipids. International
Journal of Sports Nutrition, 10, 144156. doi:1345678321

Book (other than first edition):

Whitney, E., & Rolfes, S. (2005). Understanding nutrition (10th ed.). Belmont, CA: Thomson

Article or chapter in edited book:

Eiser, S., Redpath, A., & Rogers, N. (1987). Outcomes of early parenting: Knowns and unknowns. In
A. P. Kern & L. S. Maze (Eds.), Logical thinking in children (pp. 5887). New York: Springer.

Electronic Reference (see note of caution below):

Mack, G. W., & Bergeron, M. F. (May 30, 1997). Hydration and physical activity: Scientific concepts
and practical applications. Retrieved from:

Quality of References: Acceptable references include any reliable, professional, nutrition, physical
education, sports medicine, or scientific journal or book. Unacceptable references include popular
magazines (e.g., Runner’s World, American Health, Prevention, Muscle and Fitness), blogs or
influencers’ posts, or popular books (The Zone Diet, 50 Ways to Stay Fit on a Busy Schedule, TotalLife
Exercise Book). If you are unsure of the reliability of a reference, check with your instructor!
Refer to the syllabus for a partial list of acceptable periodicals and online resources.
Physical Fitness and Nutrition Consumer Product Help
You may contact our reference librarian to make an appointment at the library for help in using the
databases and searching for appropriate references. See the course syllabus for contact information.

Use of WWW pages: The World Wide Web (The Internet) is an unmonitored, unrefereed source of
information. Consequently, information may be accurate or inaccurate, and each page must be judged
for accuracy and reliability. Authoritative web pages are written by individuals with appropriate
credentials (e.g., Ph.D., R.D., M.D., etc.) and should cite references used to write the page. Pages that
are sponsored or maintained by the seller of a product are most often biased toward the product and
should be read with this in mind. We highl
y recommend
that you only use journal articles (or articles
coming from professional sources). Again, if you are unsure of the reliability of the source, check with
your instructor.

General Paper Form and Style Guidelines:

Your paper must:

Be written in narrative, paragraph format, typed and double spaced

Be written in the 3rd person (do not use first or second person, such as “we”, “I” or “you”)

Be written in the past tense when describing the research study

NUFS/KIN 163 Physical Fitness and Nutrition, Spring 2022, San Jose State University
Revised 012422 12

Not use direct quotations or copied material from the scientific sources

Be in a font size that is New York Times 12 point or similar size (easy to read)

Be left justified (do not right justify/align, which centers the text)

Have 1inch margins all around

Have numbered pages

Be submitted in the manner requested by your instr

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