Industrial Marketing Assignment Help
BCO316 Industrial Marketing RE-SIT Task brief & rubrics
Task: Case
Description:
- Individual task.
- This is an academic paper, so make sure to quote relevant publications, such as academic journals and books, to support your arguments. In order to find relevant publications, you may browse through EBSCO (link is on Moodle) and/or Google Scholar, where you’ll find access to many academic publications.
Formalities:
- For the document: From 2500 to 3000 words.
- Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
- Font: Arial 12,5 pts.
- Text alignment: Justified.
- The in-text References and the Bibliography must be in Harvard’s citation style.
Submission: Before 23:59 Barcelona time 21/10/2022
Weight: Resit – worth 100% of the overall grade – Please remember resits are capped at 70%
Task
CASE: VALEO
Valeo is a French global automotive supplier headquartered in France, listed on the Paris Stock Exchange (CAC-40 Index). It supplies a wide range of products to automakers and the aftermarket. The Group employs 113,600 people in 33 countries worldwide. It has 186 production plants, 59 R&D centers and 15 distribution platforms. Its strategy is focused on innovation and development in high-growth potential regions and emerging countries.[1] In 2018, Valeo’s sales rose 4% to €19.1 billion. It also ranked as France’s leading patent filer from 2016 to 2018.[2]
The Group employs 113,601 people in 33 countries throughout the world. It has 184 production plants, 55 R&D centers and 15 distribution platforms.
Industrial Marketing Assignment Help
Valeo is structured around four business units:[13]
- Comfort & Driving Assistance Systems (specialized in technologies to make driving safer, more intuitive, more autonomous and more connected)
- Powertrain Systems (development of innovative solutions for reducing CO2emissions in terms of electrification, automated transmissions and clean engines for vehicles)
- Thermal Systems (optimization of vehicle thermal management and passenger well-being)
- Visibility Systems (development of technologies ensuring the best visibility and safety for drivers in all weather conditions)
Its Valeo Service activity supplies original equipment spares to automakers and replacement parts to the independent aftermarket.[14]
Original equipment sales growth by destination region:
- Europe and Africa: 46% of sales
- Asia: 32% of sales
- North America: 20% of sales
- South America: 2% of sales
Considering all above, if you were Marketing Manager of Valeo:
- Which segmentation strategy should you define?
- Which distribution channels could be the most adequate?
- Which communication strategy should you help to increase your market penetration?
Rubrics
Industrial Marketing Assignment Help
| Exceptional 90-100 | Good 80-89 | Fair 70-79 | Marginal fail 60-69 | |
| Knowledge & Understanding (20%) | Student demonstrates excellent understanding of key concepts and uses vocabulary in an entirely appropriate manner. | Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary. | Student understands the task and provides minimum theory and/or some use of vocabulary. | Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant vocabulary. |
| Application (30%) | Student applies fully relevant knowledge from the topics delivered in class. | Student applies mostly relevant knowledge from the topics delivered in class. | Student applies some relevant knowledge from the topics delivered in class. Misunderstanding may be evident. | Student applies little relevant knowledge from the topics delivered in class. Misunderstands are evident. |
| Research (30%) | Student makes an excellent, fully relevant and prospective research for the case explored. | Student makes a good and mostly prospective research for the case explored. | Student makes a semi-good research. Some issues might derive from the proposal that would make it difficult to apply. | Student makes an unclear or invalid research, with many misunderstandings. |
| Communication (20%) | Student communicates their ideas extremely clearly and concisely, respecting word count, grammar and spellcheck. | Student communicates their ideas clearly and concisely, respecting word count, grammar and spellcheck. | Student communicates their ideas with some clarity and concision. It may be slightly over or under the wordcount limit. Some misspelling errors may be evident. | Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed wordcount excessively and misspelling errors are evident. |
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