Develop a Social Media Plan; Students are required to develop a Social Media Plan for launching or developing a brand in Spain
Feel free to work with one of the brands suggested or to work with a brand of your choice.
Brands suggested: Patagonia, Glovo, Adidas, Kerastase, Biomanan, Beyond meat, Gutbio, Smart, Heineken, Supradyn,
Include in your research the most relevant communication examples (video links, infographics, pictures, visuals) of the most relevant
actions in the network platforms).
Develop the following points:
– Define Social media goals, aligned with the marketing plan and the business goals
– Competitive analyses
– Audit your brand Social Media presence
– Analyze the audience – Define your target persona
– Social Media Campaign
o Define your Social media key priorities – Define specific SMART goals and strategies
o Social media mix – Network channel (platforms) selection to reach the Target Audience – define specific goals per network
o Define metrics per action/network
o Define relevant content (key messages aligned with your objective, strategy and mission).
o Create an activity calendar
o Budget
Develop a Social Media Plan
This assessment is a written submission exam
Students are required to develop a Social Media Plan for launching or developing a brand in Spain
Feel free to work with one of the brands suggested or to work with a brand of your choice.
Brands suggested: Patagonia, Glovo, Adidas, Kerastase, Biomanan, Beyond meat, Gutbio, Smart, Heineken, Supradyn,
Include in your research the most relevant communication examples (video links, infographics, pictures, visuals) of the most relevant
actions in the network platforms).
Develop the following points:
– Define Social media goals, aligned with the marketing plan and the business goals
– Competitive analyses
– Audit your brand Social Media presence
– Analyze the audience – Define your target persona
– Social Media Campaign
o Define your Social media key priorities – Define specific SMART goals and strategies
o Social media mix – Network channel (platforms) selection to reach the Target Audience – define specific goals per network
o Define metrics per action/network
o Define relevant content (key messages aligned with your objective, strategy and mission).
o Create an activity calendar
o Budget