BCO-112 MARKETING MANAGEMENT SPRING 2022 ASSIGNMENT 1 MAKEUP Task brief & rubrics
Task
· Your brand is New Balance Shoes.
· Answers must be written in essay format, which means that you shall provide you opinion on each topic.
· MS Word or PDF are mandatory.
· Questions:
· Define Segmentation. Explain the different segments included in your brand’s Target Group.
· Define emotional and functional brand benefits. Explain New Balance walking shoes emotional and functional benefits and how those relate to each other.
· Analise New Balance External Marketing Environment using PESTLE.
Formalities:
· Wordcount: 800 – 1,500
· Cover, References and Appendix are excluded of the total wordcount.
· Font: Arial 12.5 pts.
· Text alignment: Justified.
· The in-text References and the Bibliography have to be in Harvard’s citation style.
Submission: ·
Weight:
·This task is a 30% of your total grade for this subject.
BCO-112 MARKETING MANAGEMENT SPRING 2022 ASSIGNMENT 1 MAKEUP Task brief & rubrics
Task
· Your brand is New Balance Shoes.
· Answers must be written in essay format, which means that you shall provide you opinion on each topic.
· MS Word or PDF are mandatory.
· Questions:
· Define Segmentation. Explain the different segments included in your brand’s Target Group.
· Define emotional and functional brand benefits. Explain New Balance walking shoes emotional and functional benefits and how those relate to each other.
· Analise New Balance External Marketing Environment using PESTLE.
Formalities:
· Wordcount: 800 – 1,500
· Cover, References and Appendix are excluded of the total wordcount.
· Font: Arial 12.5 pts.
· Text alignment: Justified.
· The in-text References and the Bibliography have to be in Harvard’s citation style.
Submission: ·
Weight:
· This task is a 30% of your total grade for this subject..
BCO-112 MARKETING MANAGEMENT SPRING 2022 ASSIGNMENT 1 MAKEUP Task brief & rubrics
Task
· Your brand is New Balance Shoes.
· Answers must be written in essay format, which means that you shall provide you opinion on each topic.
· MS Word or PDF are mandatory.
· Questions:
· Define Segmentation. Explain the different segments included in your brand’s Target Group.
· Define emotional and functional brand benefits. Explain New Balance walking shoes emotional and functional benefits and how those relate to each other.
· Analise New Balance External Marketing Environment using PESTLE.
Formalities:
· Wordcount: 800 – 1,500
· Cover, References and Appendix are excluded of the total wordcount.
· Font: Arial 12.5 pts.
· Text alignment: Justified.
· The in-text References and the Bibliography have to be in Harvard’s citation style.
Submission: ·
Weight:
· This task is a 30% of your total grade for this subject..
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